Russia to extend its SVOD lead in Eastern Europe

30 November, 2016


Eastern Europe will have 18.19 million paying SVOD subscribers [for TV episodes and movies – excluding sports, for example] across 18 countries by 2021, up from 3.33 million at end-2015 and 5.58 million by end-2016 – almost sextupling between 2015 and 2021.

The Eastern Europe SVOD Forecasts report estimates that Russia accounted for 44% of the region’s SVOD subs in 2016, with this proportion slowly growing to half the total by 2021. From the 12.61 million SVOD additions between 2016 and 2021, Russia will supply 6.69 million.

By 2021, the top five SVOD platforms will account for half of the region’s SVOD subscribers. Netflix (3.50 million subs) will be the leader, followed by Russia’s Ivi (2.43 million), Megogo (1.32 million in Russia and the Ukraine), Russia’s Okko (1.08 million) and Poland’s Ipla (0.90 million).

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