Eastern Europe to lose 1 million pay TV subs

10 April, 2017


Tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that populations will fall in 15 of the 22 countries covered in the Eastern Europe Pay TV Forecasts report between 2016 and 2022.

Simon Murray, Principal Analyst at Digital TV Research, said: “There will be a knock-on effect for the TV sector. The number of TV households will fall in 18 countries between 2016 and 2022 – with the region’s total declining by almost 2 million. Pay TV will struggle, losing 1 million subscribers over the same period.”

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