Western Europe to add $13 billion in OTT revenues

10 September, 2018

Western European OTT TV episode and movie revenues will reach $23.02 billion in 2023; more than double the $9.84 billion recorded in 2017. Revenues for 18 countries are expected to climb by $2.63 billion in 2018 alone.

Simon Murray, Principal Analyst at Digital TV Research, said: “The UK is the largest OTT revenue earner in the region by some distance. Its $2.98 billion generated 30% of the 2017 total. The UK’s $6.80 billion in 2023 will represent a similar proportion.”

SVOD became the region’s largest OTT revenue source in 2016 by overtaking AVOD. SVOD’s share of the total will reach 54% by 2023, up from 45% in 2017.

SVOD revenues will almost triple by reaching $12.47 billion in 2023 – up from $4.44 billion in 2017. The UK will remain the SVOD revenue leader by some distance – generating as much as second-placed Germany and third-placed France combined by 2023.

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