Eastern Europe Pay TV Forecasts

March 2018


The number of digital pay TV subscribers in Eastern Europe will increase from 25.49 million in 2010 to 61.57 million in 2017 and onto 78.08 million by 2023. The Eastern Europe Pay TV Forecasts report states that digital pay TV subs will climb by 27% between 2017 and 2023.

Simon Murray, Principal Analyst at Digital TV Research, said: “Eastern Europe is slowly ridding itself of the legacy of analog cable TV. Twenty million households still subscribed to analog cable at end-2017 – more than digital cable. Many of these homes receive very basic packages; often as part of their rent. Some of the remaining analog cable subs do not want to convert to more expensive digital pay TV platforms and will therefore switch to DTT.”

Pay TV revenues in Eastern Europe peaked at $6.53 billion in 2017 and will slowly fall to $6.33 billion by 2023. Analog cable revenues will drop by $1 billion over this period, so digital pay TV revenues will increase by $769 million to $6.25 billion.

Published in March 2018, this 224-page PDF and excel report comes in five parts:
• Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
• Regional forecasts summary from 2010 to 2023 by platform, by household penetration, by pay TV subscribers and by pay TV revenues;
• Country profiles and analysis for 22 territories;
• Detailed forecasts for 22 countries, including 75 operators.
• NEW FOR 2018: Prospects. Summary subscriber forecasts for 22 countries in a graphically appealing 47-page document.

Publication Date: March 2018 Report Formats: PDFExcelPowerPoint View Table of Contents (PDF)
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