Western Europe TV Outlook

October 2018


Western European TV revenues will reach $50 billion by 2023; up from $39 billion in 2017. OTT revenues for TV episodes and movies (including AVOD) will more than double from $10 billion to $23 billion. This will push OTT’s share of the total up from 26% to 46%. Pay TV revenues will fall by $2 billion over the same period.

SVOD revenues will total $12.47 billion by 2023 – up by $8 billion from $4.44 billion in 2017. Netflix will account for 57% Western Europe’s SVOD revenues by 2023, up from 52% in 2017.

Simon Murray, Principal Analyst at Digital TV Research, added: “Western Europe will have 205 million TV subscriptions by 2023; up from 153 million in 2017. We forecast 99 million SVOD subscriptions by 2023, up from 50 million by end-2017. Therefore, SVOD’s share of the total will grow from 33% to 48%. Nearly 15 million SVOD subs will be added in 2018 alone, with 11 million more expected in 2019.”

Published in October 2018, this 142-page, 192 charts PowerPoint and PDF report covers the converging pay TV and OTT TV episode and movie sectors. With bullet point analysis, these charts are available for each of the 18 countries covered:
• Pay TV and OTT TV revenues by source for 2017, 2018, 2019 and 2023
• Pay TV and SVOD subscribers for 2017, 2018, 2019 and 2023
• Breakdown of TV households by platform (digital cable, analog cable, IPTV, pay satellite TV, free-to-air satellite TV, analog terrestrial, free-to-air DTT and pay DTT) for 2017, 2018, 2019 and 2023
• Device penetration (Population, households, TV households, fixed broadband subs, smartphone users, tablet users. 2017, 2018, 2019 and 2023)
• Pay TV revenues by platform (digital cable, analog cable, IPTV, pay satellite TV and pay DTT) for 2017, 2018, 2019 and 2023
• Pay TV subscribers by operator (digital cable, analog cable, IPTV, pay satellite TV and pay DTT) for 2017, 2018, 2019 and 2023
• Pay TV revenues by operator (digital cable, analog cable, IPTV, pay satellite TV and pay DTT) for 2017, 2018, 2019 and 2023
• OTT TV & video revenues by source (AVOD, TVOD, DTO, SVOD) for 2017, 2018, 2019 and 2023
• SVOD subscribers by operator for 2017, 2018, 2019 and 2023
• SVOD revenues by operator for 2017, 2018, 2019 and 2023

PDF See sample report
Publication Date: October 2018 Report Formats: PDFPowerPoint View Table of Contents (PDF)
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