European TV Databook

November 2018


Europe will have 262 million TV subscriptions by the end of 2018; up from 205 million at end-2015. Western Europe has had the most growth.

SVOD subscriptions will triple between 2015 and 2018 to 76 million, but traditional pay TV will only add 8 million subscribers to total 186 million. This means that SVOD’s share of the total will climb from 13% to 29% between 2015 and 2018.

Simon Murray, Principal Analyst at Digital TV Research, said: “SVOD’s share of revenues will double over this period to 28% in 2018. Including AVOD, this translates to $14 billion; up from $6 billion in 2015. Pay TV revenues will be flat at $36 billion. Therefore, total revenues will reach $50 billion in 2018; up by $7.7 billion on 2015.”

Published in November 2018, this 180-page, 192 charts PowerPoint and PDF report covers the converging pay TV and OTT TV episode and movie sectors. As well as regional comparison charts, these eight charts are available for each of the 40 countries covered:
• Breakdown of TV households by platform (digital cable, analog cable, IPTV, pay satellite TV, free-to-air satellite TV, analog terrestrial, free-to-air DTT and pay DTT) for 2015, 2016, 2017 and 2018
• Pay TV revenues by platform (digital cable, analog cable, IPTV, pay satellite TV and pay DTT) for 2015, 2016, 2017 and 2018
• Pay TV subscribers by operator (digital cable, analog cable, IPTV, pay satellite TV and pay DTT) for 2015, 2016, 2017 and 2018
• Device penetration (Population, households, TV households, fixed broadband subs, smartphone users, tablet users. 2015, 2016, 2017 and 2018)
• Pay TV revenues by operator (digital cable, analog cable, IPTV, pay satellite TV and pay DTT) for 2015, 2016, 2017 and 2018
• OTT TV & video revenues by source (AVOD, TVOD, DTO, SVOD) for 2015, 2016, 2017 and 2018
• SVOD subscribers by operator for 2015, 2016, 2017 and 2018
• SVOD revenues by operator for 2015, 2016, 2017 and 2018

Publication Date: November 2018 Report Formats: PDFPowerPoint View Table of Contents (PDF)
£750.00 Add To Basket

Prices are quoted before VAT has been added [for UK customers]

PDF Press release