North America Pay TV Forecasts

April 2019

The number of US traditional pay TV subscribers will fall from 105 million in 2010 to 91 million in 2018 and down to 81 million in 2024.

Simon Murray, Principal Analyst at Digital TV Research, said: “Despite the overall falls, cord-cutting is slowing. The US will lose 3 million pay TV subscribers in 2019 – down from a decline of 3.8 million in 2018. Annual losses will diminish after 2019.”

The number of TV households that do not have a pay TV subscription will quadruple from 11.34 million in 2010 to 48.56 million in 2024. The number of homes without a TV set will climb from 1.27 million in 2010 onto 9.49 million in 2024.

Published in April 2019, this 72-page PDF, PowerPoint and excel report comes in three parts:
• Outlook: Forecasts for Canada and the US in a 10-page PowerPoint document full of charts, graphs and bullet points;
• Excel workbook covering each year from 2010 to 2024 for Canada and the US by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;
• Insight: Detailed country-by-country analysis in a 21-page PDF document.

Publication Date: April 2019 Report Formats: PDFExcelPowerPoint View Table of Contents (PDF)
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PDF Press release