North America Pay TV Forecasts

February 2020

Pay TV revenues in Canada and the US peaked in 2015 at $112 billion. Digital TV Research forecasts that revenues will fall by $50 billion to $62 billion in 2025. 

Revenues will drop across the board. Cable revenues will decline by $22 billion - $3 billion less from analog cable and $19 billion lower for digital cable. Satellite TV will fall by $21 billion and IPTV will drop by $7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “The loss of 42 million pay TV subscribers between 2010 and 2025 is mostly responsible for this decline."

Published in February 2020, this 70-page PDF, PowerPoint and excel report comes in three parts:
Outlook: Forecasts for Canada and the US in a 10-page PowerPoint document full of charts, graphs and bullet points;
Excel workbook covering each year from 2010 to 2025 for Canada and the US by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;
Insight: Detailed country-by-country analysis in a 19-page PDF document.


Publication Date: February 2020 Report Formats: PDFExcelPowerPoint View Table of Contents (PDF)
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PDF Press release