North America OTT TV and Video Forecasts

March 2020

The number of US SVOD subscriptions will climb from 199 million in 2019 to 307 million by 2025. 

Simon Murray, Principal Analyst at Digital TV Research, said: “The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019. So, the average SVOD home will add one subscription between 2019 and 2025.”

Murray continued: “A dozen platforms will have more than 5 million paying subscribers by 2025 – revealing just how far ahead in terms of choice the US market is compared with the rest of the world. Growth for established players such as Netflix and Hulu will be muted due to intense competition from younger rivals such as Disney+, Peacock and the augmented CBS All Access.”

Published in March 2020, this 77-page PDF and excel report covers movies and TV episodes. The report comes in three parts:
Outlook: Subscriber forecasts and bullet points for Canada and the US in a visually-appealing 10-page PDF document;
Excel workbook covering each year from 2010 to 2025 by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
Insight: Detailed country-by-country analysis in a 27-page PDF document.

Publication Date: March 2020 Report Formats: PDFExcelPowerPoint View Table of Contents (PDF)
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