Global OTT TV and Video Forecasts

May 2020


Global online TV episode and movie revenues will reach $167 billion in 2025; double the $83 billion recorded in 2019. About $16 billion will be added in 2020.

SVOD’s share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown – and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 – but recovery thereafter.”

From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.

Published in May 2020, this 280-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues. We have revised our forecasts for all 138 countries covered to account for the effects of the Covid 19 pandemic. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
• A 76-page PDF giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK and USA)
• An excel workbook providing forecasts (2010-2025) for each of the 138 countries covered, comparison and ranking tables.

Publication Date: May 2020 Report Formats: PDFExcel View Table of Contents (PDF)
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PDF Press release