Global AVOD Forecasts

June 2020

AVOD expenditure will more than double between 2019 and 2025 to reach $53 billion across 138 countries. 

The US became the largest AVOD expenditure country in 2019 as China saw expenditure fall by 8.9% due to its economic downturn. A combination of the corona virus lockdown and the continued economic downturn will see China’s AVOD falling by a further 11.4% in 2020. However, 2021 will improve. 

Simon Murray, Principal Analyst at Digital TV Research, said: “We expect high AVOD growth to return globally from 2021. The US will triple its AVOD expenditure by 2025 to reach $24 billion. This is 45% of the global total - up from a 33% share in 2019. This is faster growth than most other countries.”

Published in May 2020, this 190-page PDF and excel report contains comprehensive coverage of the global AVOD TV episode & movie sector for 138 countries, including:
12-page Executive Summary.
Regional forecasts summary from 2010 to 2025
Comparison forecast tables.
Individual country forecasts for each year from 2010 to 2025.
NEW FOR THIS EDITION: AVOD expenditure by country by year broken down by these categories: YouTube; Facebook; Other social media sites; Free-to-air broadcasters; Pay TV broadcasters; AVOD platforms; Other.


Publication Date: June 2020 Report Formats: PDFExcel View Table of Contents (PDF)
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PDF Press release