OTT TV and Video Databook

August 2020


Global online TV episode and movie revenues reached $83 billion in 2019, climbing from $67 billion in 2018 and up by $50 billion on 2017.

From the $16 billion additional OTT revenues in 2019, SVOD contributed $12 billion. SVOD’s share of OTT revenues reached 58% in 2019, up from 41% in 2015. SVOD revenues were $48 billion in 2019.

From the 138 countries covered, the top five commanded 72% of the global revenues by 2019. OTT revenues exceeded $1 billion in 13 countries in 2019.

Simon Murray, Principal Analyst at Digital TV Research, said: “The US added $8 billion in revenues in 2019 – half of the global additions, with China up by $1 billion.”

Published in August 2020, the OTT TV and Video Databook contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries.
The 226-page PDF and excel report comes in two parts:
• Global summary in 14-page PDF document.
• Data for 138 countries for each year from 2010 to 2019 in an excel workbook. The workbook also contains summary tables.

Publication Date: August 2020 Report Formats: PDFExcel View Table of Contents (PDF)
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