Africa SVOD Forecasts

October 2020


Africa will have 12.96 million SVOD subscriptions by 2025, up from 2.75 million at end-2019. From the 10 million additions, South Africa will supply 3 million to take its total to 4.3 million and Nigeria will add 2.1 million to total 2.73 million.

Netflix accounted for 45% of the region’s SVOD subscribers by end-2019. The company will retain its share by 2025 (5.70 million subscribers – up from 1.23 million in 2019). Disney is not expected to start until 2022 but will have 2.71 million paying subscribers by 2025.

Simon Murray, Principal Analyst at Digital TV Research, said: “Local player Showmax will add more than a million paying subscribers, partly due to the launch of its Pro platform and its lower prices for mobile subscribers. It will reach many more homes as a free extension for its pay TV subscribers.

Published in October 2020, this 90-page report covers SVOD movie and TV episode developments. It comes in two parts:
• Insight: Africa overview as well as detailed country analysis for Cote d’Ivoire, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda in a 28-page PDF document.
• A 62-page Excel workbook covering each year from 2010 to 2025 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform.

Publication Date: October 2020 Report Formats: PDFExcel View Table of Contents (PDF)
£1000.00 Add To Basket

Prices are quoted before VAT has been added [for UK customers]

PDF Press release