North America SVOD Forecasts

September 2020

The number of US SVOD subscriptions* will climb from 203 million in 2019 to 317 million by 2025 despite this being the most mature market in the world.

Even Netflix, the longest established platform, will add 10 million subscribers. This growth is overshadowed by Disney+ (27 million additions) and Hulu (22 million). Peacock, HBO and CBS All Access/Paramount+ will each add more subscribers than Netflix. Six platforms will together bring in 94 million new subscribers [82%] from the 114 million total additions.

Simon Murray, Principal Analyst at Digital TV Research, said: “The depth of choice in the US will not be replicated in any other country. Eight US platforms will have more than 10 million paying subs by 2025. Disney+ will just overtake Hulu by 2025.”

Published in September 2020 and based on June results, this 53-page PDF and excel report covers movies and TV episodes. The report comes in two parts:
• Insight: Detailed country analysis for Canada and the US in a 23-page PDF document.
• Excel workbook covering each year from 2010 to 2025 by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

Publication Date: September 2020 Report Formats: PDFExcel View Table of Contents (PDF)
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PDF Press release