Eastern Europe Pay TV Forecasts

April 2021


Eastern Europe will lose nearly 5 million pay TV subscribers between 2020 and 2026 to take the total to 78.18 million. Not great - but not as bad as the US.

Simon Murray, Principal Analyst at Digital TV Research, said: “Most of the remaining analog cable TV subscribers are paying very little to receive very little. These homes are reluctant or unable to upgrade to more expensive digital pay TV.”

There were still 12.6 million analog cable subscribers by end-2020.

The number of digital pay TV subscribers will increase by nearly 6 million between 2020 and 2026 to 76 million.

Pay TV will be taken by 63% of the region’s TV homes in 2026; down from 66% in 2020. Digital pay TV penetration will climb from 56% to 62% over the same period.

Published in April 2021, this 202-page PDF, PowerPoint and excel report comes in three parts:
• Insight: Detailed country-by-country analysis in a 76-page PDF document.
• Outlook: Forecasts for 22 countries in a 47-page PowerPoint document full of charts, graphs and bullet points;
• Excel workbook covering each year from 2010 to 2026 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;

Publication Date: April 2021 Report Formats: PDFExcelPowerPoint View Table of Contents (PDF)
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PDF Press release