Western Europe Pay TV Forecasts

April 2021


The number of Western European pay TV subscribers will fall by 4 million between 2020 and 2026 to 103 million. Reflecting the importance of high-speed broadband for homes, IPTV is the top pay TV platform by subscribers.

IPTV will gain 4 million subscribers between 2020 and 2026 to reach 47 million, with pay satellite TV down by 5 million to 18 million and cable down by 2 million to 37 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “European operators shifted their emphasis from premium TV to high-speed broadband delivery. This is particularly true in Denmark and Italy – which are at opposite ends of the pay TV penetration spectrum – where most operators promote OTT platforms ahead of traditional pay TV ones.”

Pay TV revenues will decline by $4 billion – 15% - between 2020 and 2026 to reach $23 billion. The pay TV subscriber count will drop by 4%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators.

Published in April 2021, this 190-page PDF, PowerPoint and excel report comes in three parts:
• Insight: Detailed country-by-country analysis in an 83-page PDF document.
• Outlook: Forecasts for 18 countries in a 39-page PowerPoint document full of charts, graphs and bullet points;
• Excel workbook covering each year from 2010 to 2026 for 18 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;

Publication Date: April 2021 Report Formats: PDFExcelPowerPoint View Table of Contents (PDF)
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PDF Press release