Global OTT TV and Video Forecasts

May 2021


Global revenues from OTT TV episode and movies will reach $210 billion in 2026; up from $106 billion on 2020. About $23 billion will be added in 2021 alone.

From the 138 countries covered, the top five will command two-thirds of global revenues by 2026. This proportion is down from 71% in 2020; revealing that the rest of the world will grow at a faster rate.

Simon Murray, Principal Analyst at Digital TV Research, said: “The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by $42 billion between 2020 and 2026 to reach $88 billion.”

From the extra $104 billion revenues between 2020 and 2026, China will add $8.4 billion to reach to $24 billion. Japan will add $4.5 billion to double to $9.2 billion. India will increase by $4.7 billion to more than triple to $6.7 billion.

SVOD revenues will climb by $59 billion between 2020 and 2026 to $126 billion. SVOD’s share of the total will dip slightly from 62% in 2020 to 60% in 2026. AVOD revenues will increase by $39 billion between 2020 and 2026 to $66 billion - 32% of total OTT revenues by 2026, up from 26% in 2020.

Published in May 2021, this 292-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes and revenues for SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
• An 80-page PDF file giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK and USA)
• An excel workbook providing forecasts (2010-2026) for each of the 138 countries covered as well as comparison and ranking tables.

Publication Date: May 2021 Report Formats: PDFExcel View Table of Contents (PDF)
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