Latin America SVOD Forecasts

September 2021


Despite several poor economies, Latin America will have 131 million SVOD subscriptions by 2026; up from 76 million at end-2021. Brazil will remain the market leader, with 49 million subscriptions by 2026. Mexico will bring in another 32 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “Five US-based platforms [Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO] will account for 91% of the region’s paying SVOD subscriptions by end-2026.”

Long-established Netflix will continue to lead the market, but its market share will fall. Disney+ will have 33 million subscribers by 2026, with HBO Max boasting another 10 million.

There was a wave of international SVOD platform launches during 2021. Paramount+ started in March, followed by HBO Max in June and Disney’s Star+ in August. Discovery+ will also expand in the region.


Publication Date: September 2021 Report Formats: PDFExcel View Table of Contents (PDF)
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